Op-Ed: Stop Buying “Native Inspired” Designs

Brands need to do more to prove they’re using this imagery in a respectful way—and hiring Indigenous people to design it.

When graphic designer Vernan Kee received an invitation to the winter Outdoor Retailer market in January 2017, he jumped at the chance to attend, hoping the opportunity would help him advance his career and build his client base. Like most Outdoor Retailer rookies, he was initially blown away by the innovative product designs and outdoor merchandise displayed by brand after brand. Outdoor Retailer is, among many other things, a chance for brands to debut new product lines and show off a bit…

Read the full article on Outside.


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