“Outdoor recreation is the number-one-reported reason people come to Wisconsin,” says the state’s Tourism Secretary, Sara Meaney. “We know that it isn’t just the residents that partake in it. Wisconsin actually has the third-largest number of nonresident fishing licenses in the country. People come from all over the place to fish in our rivers and streams and lakes.”
It’s also home to the American Birkebeiner, the largest cross-country ski race in North America and has the third-largest number of downhill ski areas of any state, according to Meaney. It borders two Great Lakes, a huge boreal forest, native prairies, 10,000 miles of navigable waterways, more than 10,000 lakes and the Mississippi River.
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