WISCONSIN SCORES MIDWEST’S SECOND OFFICE OF OUTDOOR RECREATION

“Outdoor recreation is the number-one-reported reason people come to Wisconsin,” says the state’s Tourism Secretary, Sara Meaney. “We know that it isn’t just the residents that partake in it. Wisconsin actually has the third-largest number of nonresident fishing licenses in the country. People come from all over the place to fish in our rivers andContinue reading “WISCONSIN SCORES MIDWEST’S SECOND OFFICE OF OUTDOOR RECREATION”

VIRGINIA IS GREAT FOR OUTDOOR LOVERS AND ALSO FOR OUTDOOR BUSINESSES

A week after being named the best state in the U.S. for business, the mid-Atlantic state doubles down by creating an office of outdoor recreation. “One of Virginia‘s advantages, for both businesses and travelers, is our strategic location and diverse landscape,” says the state’s Deputy Secretary of Commerce and Trade, Cassidy Rasnick, who will lead Virginia’s brand newContinue reading “VIRGINIA IS GREAT FOR OUTDOOR LOVERS AND ALSO FOR OUTDOOR BUSINESSES”

Business, Better: Why aren’t there more B Corps in the Outdoor Industry?

There’s plenty of talk about sustainability and social justice in the outdoor industry these days. But when it comes to real commitment to better business practices–legal, money-where-your-mouth-is certification as a benefit corporation or B Corp–most players still have cold feet. So what’s the hold up? Read the full story below and the full issue ofContinue reading “Business, Better: Why aren’t there more B Corps in the Outdoor Industry?”

Outdoor recreation advocates hone in on California

In a state with a diverse set of stakeholders, the outdoors is common ground and momentum grows around the creation of an office of outdoor recreation. “California has the granite walls of Yosemite, we have the Sierra, Lake Tahoe, Big Sur, Joshua Tree, Death Valley, the Shasta-Cascade region, the Redwoods and our pristine coastline,” saidContinue reading “Outdoor recreation advocates hone in on California”