WISCONSIN SCORES MIDWEST’S SECOND OFFICE OF OUTDOOR RECREATION

“Outdoor recreation is the number-one-reported reason people come to Wisconsin,” says the state’s Tourism Secretary, Sara Meaney. “We know that it isn’t just the residents that partake in it. Wisconsin actually has the third-largest number of nonresident fishing licenses in the country. People come from all over the place to fish in our rivers andContinue reading “WISCONSIN SCORES MIDWEST’S SECOND OFFICE OF OUTDOOR RECREATION”

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VIRGINIA IS GREAT FOR OUTDOOR LOVERS AND ALSO FOR OUTDOOR BUSINESSES

A week after being named the best state in the U.S. for business, the mid-Atlantic state doubles down by creating an office of outdoor recreation. “One of Virginia‘s advantages, for both businesses and travelers, is our strategic location and diverse landscape,” says the state’s Deputy Secretary of Commerce and Trade, Cassidy Rasnick, who will lead Virginia’s brand newContinue reading “VIRGINIA IS GREAT FOR OUTDOOR LOVERS AND ALSO FOR OUTDOOR BUSINESSES”

California’s Recreation Rallying Call

The country’s largest-grossing recreation state fights for an office of outdoor recreation. CALIFORNIA’S BIG ASK “California is the jewel,” says Matt Lyon, founder and president at HydraPak and board chair of the California Outdoor Recreation Partnership (CORP), a newly formed organization that advocates on behalf of the outdoor recreation industry in the Golden State. Read the full story: OIA

Why California’s $4 Billion Prop 68 is a Must Win for Outdoorists

Outdoor Industry Association, “Why California’s $4 Billion Prop 68 is a Must Win Measure for Outdoorists Everywhere,” Mar. 15, 2018 In south central Los Angeles, there’s a five-acre park named for its brilliantly purple Jacaranda trees that bloom each spring. Once a derelict hotspot for crime, it’s now a beloved community gathering place where peopleContinue reading “Why California’s $4 Billion Prop 68 is a Must Win for Outdoorists”

13 Huge Wins for Outdoor Recreation

Outdoor Industry Association, “13 Huge Wins for Outdoor Recreation,” Mar. 15, 2018 By serving as a leader for interest groups and growing local outdoor recreation economies, state offices of outdoor recreation are turning heads in the industry and beyond. When the Salt Lake Climbers Alliance first proposed a new trail in Little Cottonwood Canyon in 1988, theirContinue reading “13 Huge Wins for Outdoor Recreation”

An Untapped Resource: Veterans and the Outdoor Workforce

Outdoor Industry Association, “An Untapped Resource: Veterans and the Outdoor Workforce” Jan. 3, 2018 From where former U.S. Navy Seal Ryan Evans stood, he could see and hear other military veterans whooping and hollering as they threw rocks into a puddle at the entrance of Santa Elena canyon. It was in early December in BigContinue reading “An Untapped Resource: Veterans and the Outdoor Workforce”